We’ve all done it. Declared a new path forward (“No more facebook, I am going to read a book instead!”) only to find ourselves, hours later, back in the habit. Scrolling, barely present, and regretting it later.
It’s not your fault. There are literally millions of dollars being poured into making smartphone apps, television shows, and sugary/salty foods addictive. It’s big business. Manipulating human habits is an enormous business.
We are a small business. We want to make space for people to connect with their bodies, examine the habits of their mind and movement, and learn to care for themselves in our overly busy world.
It’s hard to compete with big business. And we don’t really want to. We are not interested in manipulating people into yoga and meditation. We refuse to do it. Many marketing strategies suggesting that to grow your business, you need to create a problem for people, and tell them how you are going to solve it. (We recently saw a website for meditation that wanted you to click on “10 ways you are messing up your mindfulness practice”. Yuck.)